Introduction to Social Media (ISM-01)
Social Media Course
Course overview
The applications of this course are scalable across marketing and corporate communications, employer branding, campaign activation, and stakeholder relations. You will learn how to use texts and contexts to create a sense of belonging in realised communities. Remember The WELL (1985), Geocities (1994), and SixDegrees.com (1997)? Social media has since come of age, and studies in the field regularly point to the supremacy of context over content. This is because social media is powered by human-inspired activities — human beings creating stories for other human beings. That is how to influence the world’s largest population (i.e. Facebook, and not China or India).
Note: Introduction to Social Media (ISM-01) can be taken as a standalone 1-day course, or as day 1 of the 2-day Introduction to Digital and Content Marketing (IDC-02) course.
S$330.17 after ASEAN subsidy
9:30am – 4:30pm
Maximum 8 participants
You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling within the ASEAN subsidy period, between 1 January 2021 and 30 September 2021, regardless of the course’s dates.
Legally resident in any of the 10 ASEAN member states:
The subsidised fee will apply to you if you currently hold citizenship, permanent residence or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam
Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.
Example 1: ASEAN subsidy will apply
Participant enrols on 23 February 2021 for a course that is starting on 11 October 2021. The date of enrolment falls between 1 January 2021 and 30 September 2021. ASEAN subsidy will apply.
Example 2: ASEAN subsidy will not apply
Participant enrols on 5 October 2021 for a course that is starting on 11 October 2021. The date of enrolment falls outside of 1 January 2021 and 30 September 2021. ASEAN subsidy will not apply.
Course topics
1. The content crisis
2. Understanding platforms
3. Audience dimensions
4. Digital structures & strategies
6. Beyond your course
Learning continues long after a course ends, with lifelong access to all of your instructors, through CCIL Qrowd™ [+]. Regular post-course meet-ups, one-on-one refreshers, and free advanced courses means maximum exposure to every facet of social media strategy.
Course objectives
I will understand:
I will be able to:
This course does not:
Course applications
Learn how to transform social media campaigns into powerful differentiation engines that drive brand cohesion, community innovation, and cultural acceptance.
This course supports content strategists, social marketing teams, and content designers in building relevant and engaging frameworks and experiences for their users.
Course convenor
Deepa Vijayan is a trainer and senior communications advisor for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s major practice areas are copywriting, content marketing, digital culture, and branded & corporate storytelling. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts. More on your convenor [+]
Course schedule
Tuesday
Social Media Course (Jan 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Tuesday
Social Media Course (Jan 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Tuesday
Social Media Course (Feb 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Tuesday
Social Media Course (Mar 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (Apr 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (May 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (Jun 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (Jul 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (Aug 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (Sep 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (Oct 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (Nov 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Wednesday
Social Media Course (Dec 2021)
Social Media Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
For a group of 3 or more
A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.
Course enrolment
Terms and conditions
Please read and understand the terms and conditions [+] before proceeding with this service or contact us for further clarification.
Instant assistance
Call us at +(65) 6573 7370 or email [email protected]. We will typically respond to emails within 20 minutes during business hours and in 1 day over holidays and closures. View business hours
Monday – Saturday:
8:00am – 8:00pm
Sunday:
9:00am – 3:00pm
Holidays and closures:
› New Year’s Day
› Lunar New Year
› Good Friday
› Labour Day
› Vesak Day
› Hari Raya Puasa
› Polling Day
› Hari Raya Haji
› National Day
› Deepavali
› Christmas Day
› New Year’s Eve