Introduction to Destination Storytelling (IDS-01)
Destination Storytelling Course Singapore
Destination Storytelling Course
Destination storytelling goes beyond destination marketing to create long-lasting digital communities around meaningful experiences that create a sense of belonging and connection with a brand and region. In an increasingly crowded digital space, tourism brands are seeking ways to stand out and nurture relationships with potential customers both locally and abroad. Introduction to Destination Storytelling supports tourism organisations as they design and create immersive narratives that nurture and convert leads.
There is a growing need for platform-agnostic storytelling frameworks to support tourism organisations and entrepreneurs whose audiences rely on digital experiences for knowledge, awareness, consumption, and relationships. This course supports businesses, tourism organisations, hospitality marketing professionals, and individuals. This course is covered by the ASEAN subsidy for eligible participants.
Check my eligibility for ASEAN subsidy
You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling any time from 1 January 2024 to 31 December 2024, regardless of the actual course dates.
Legally resident in any of the 10 ASEAN member states:
The subsidy will apply to you if you are currently holding citizenship, permanent residence, or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam
Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.
Example 1: ASEAN subsidy will apply
Participant enrols on 20 October 2024 for a course that is starting on 23 February 2025. The date of enrolment falls between 1 January 2024 and 31 December 2024. ASEAN subsidy will apply.
Example 2: ASEAN subsidy will not apply
Participant enrols on 10 January 2025 for a course that is starting on 23 February 2025. The date of enrolment falls outside of 1 January 2024 and 31 December 2024. ASEAN subsidy will not apply.
You can apply the ASEAN subsidy to your enrolment directly from your course enrolment form below. For further queries please call +(65) 6573 7370 or contact us →
1 Destination storytelling 101
2 Audiences
3 Content for impact
4 Implementation strategies
5 Beyond your course
I will understand:
I will be able to:
This course does not:
Due to its cross-cutting economic nature and deep social footprint, tourism is uniquely positioned to help societies and communities return to growth and stability and lead wider progress. The tourism industry has the potential to be reshaped in more meaningful and authentic ways that give opportunities to smaller players, women, youth, and minorities who can, in turn, enable further economic growth. For larger organisations, storytelling frameworks support the development of sustained, engaging content strategies that will lead to higher conversions and audience retention.
In building capabilities to support destination marketing, it is important to consider how the knowledge and skills learnt can be transferred and applied to multiple areas, creating long-term value to help individuals and groups build resilience. For organisations of all sizes, destination storytelling is a vehicle to build long-lasting relationships with audiences.
With consumers seeking out more authentic and sustainable travel experiences, destination storytelling focuses on the opportunity to support travellers as they explore and try new things while aligning their travel choices more with their personal values. Travellers are increasingly scrutinising governments and businesses for their environmental track record and their support for diversity and inclusion. Consistently incorporating and communicating sustainable and inclusive practices into storytelling allows brands and business to craft their brand narrative and better align their story with their consumer values.
Deepa Vijayan is a trainer and senior communications specialist for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s practice areas are content marketing, digital culture, branded & corporate storytelling, and arts communication. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts.
Deepa is currently completing another degree in religious studies from the University of London. She is part of the interfaith fellowship programme at the Centre for Interfaith Understanding (CIFU) in Singapore. She has led the team at Quantico CCIL since its founding in 2005 and continues to take a hands-on approach to training our participants in the areas of digital marketing, storytelling, and arts communication. More on your convenor →
Deepa Vijayan serves as a moderator for a publishing panel at the Singapore Writers Festival.
Wednesday
12pm to 6pm
Destination Storytelling Course (Mar 2025)
Destination Storytelling Course Singapore
1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed
Lead Instructor: Deepa Vijayan →
Set my own dates
For a group of 3 or more
A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.
Enrol for your Destination Storytelling Course. You can use this service to:
• enrol for your chosen course
• add additional participants to your enrolment
• apply the ASEAN subsidy for eligible participants
