Quantico (Singapore) Copywriting, Content Marketing and Branded Storytelling Workshops and Courses

Introduction to Copywriting (ICW-02)

Copywriting Course Singapore

Capability

Give your copywriting an active and authoritative presence.

Copywriting Course

This course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences. We will learn to sharpen our copy with consumer psychology, marketing, design-thinking, brand articulation, and purchase experiences. This cross-disciplinary approach prepares copywriters, brand communicators, and content producers to meet the myriad challenges of producing clear, purposeful, and convincing content for print and digital channels. This course is covered by the ASEAN subsidy for eligible participants.

Check my eligibility for ASEAN subsidy

You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling any time from 1 January 2025 to 31 December 2025, regardless of the actual course dates.

Legally resident in any of the 10 ASEAN member states:
The subsidy will apply to you if you are currently holding citizenship, permanent residence, or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam

Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.

Example 1: ASEAN subsidy will apply
Participant enrols on 20 October 2025 for a course that is starting on 23 February 2026. The date of enrolment falls between 1 January 2025 and 31 December 2025. ASEAN subsidy will apply.

Example 2: ASEAN subsidy will not apply
Participant enrols on 10 January 2026 for a course that is starting on 23 February 2026. The date of enrolment falls outside of 1 January 2025 and 31 December 2025. ASEAN subsidy will not apply.

You can apply the ASEAN subsidy to your enrolment directly from your course enrolment form below. For further queries please call +(65) 6573 7370 or contact us →

Fee and subsidy
S$980.00 (S$637.00 after applying ASEAN subsidy). GST is not charged for this course.

Duration
2 days (12:00pm – 6:00pm)

Delivery
Live-streamed interactive
Maximum 8 participants

Requirements
Conducted in English

Course modules

Modules offer participants comprehensive insights into the subject matter, drawing from academic and industry research.

1 Industry

  • What copywriting is
  • What copywriting is not
  • Understanding the writing landscape
  • Technical writing vs editorial writing
  • Situating your brand’s voice
  • Developing a copywriting plan

    • 2 Brand

  • Addressing brand and business goals
  • Brand tone, voice, and on-brand copy
  • User expectations vs industry trends
  • Brand alignment vs varied content
  • Designing a brand vocabulary
  • Creating and implementing guidelines

    • 3 Audience

  • Personality, person, persona
  • The cultural audience approach
  • Voice of authority and conviction
  • Brains, bricks and brands
  • Local sets and global cultures
  • Including sensitivity and diversity

    • 4 Context

  • Blockchain principles in copywriting
  • Copywriting the social space
  • UX writing and microcopy
  • Chat bots and copywriting
  • Copywriting with content marketing
  • Copywriting for the media

    • 5 Content

  • Tone of voice and line of sight
  • Influencing trends and thoughts
  • Mathematics of copywriting
  • Constructing ideas and ideologies
  • Video-driven vs image-driven content
  • Distinctive vs directed copywriting

    • 6 Form

  • Stories + Structures + Schemas
  • Negative space and copywriting
  • Colour theory and copywriting
  • Digital and animated environments
  • Traditional and print environments
  • Copywriting for video and audio

    • 7 Mechanics

  • Copywriting across the five senses
  • Copywriting across human bodies
  • Integrating with templates and taglines
  • Grammar: whose grammar, and why
  • Syntax, semantics, and semiotics
  • Speaking ‘Internet’

    • 8 Process

  • The creativity myth
  • The content lifecycle approach
  • Developing and using a brief
  • Using generative AI
  • Content + Intent + Context = Meaning
  • Future of copywriting: 2025 – 2030

    • 9 Beyond your course

  • Learning continues long after a course ends, with lifelong access to all of your instructors, through CCIL Qrowd™. Regular post-course meet-ups, one-on-one refreshers, and free advanced copywriting courses mean full support for copywriters and freelancers.

    • Course objectives

    Delivering clear professional learning outcomes for people of all abilities and ambitions.

    I will understand:

  • the triangular relationship between content, creators, and consumers
  • mindsets of diverse audiences with varying needs and expectations
  • why captive audiences care equally about sharing and creating content
  • content analysis and evaluation methods to measure effectiveness
  • the writing process and its common challenges that invalidate content
  • the copywriting industry’s evolving role in the post-digital (AI / ML) era

    • I will be able to:

  • brainstorm creative solutions with design-led copywriting perspectives
  • develop, use, and benefit from a comprehensive copywriting brief
  • inject interest and curiosity into everyday, monotonous topics
  • apply consumer and audience psychology to content assets
  • prepare experiential copy that integrates with visual elements
  • start my own copywriting initiatives with confidence and enthusiasm

    • This course does not:

  • cover in-depth content marketing or social media strategies: please see Digital & Content Marketing Course →
  • cover technical skills for web design: please see WordPress Course →

    • Course applications

    Relevant and reliable training that meets the demand for increasingly sophisticated communication skills.

    Language is mind control. This course teaches you to apply language and writing in influencing your audiences, driving sales, increasing awareness, sparking engagement, and transforming your brand. From writing and editing websites and social posts, to designing document structures and planning user journeys, professional copywriting encapsulates the politics, psychologies, and philosophies of rhetoric and persuasion.

    Professional copywriting applies a contractual approach to connecting with consumers and influencing user mindsets. This course supports local and regional content creators, writers, and industry practitioners in their initiatives to captivate audiences through corporate and marketing communications, employer branding, investor relations, and stakeholder and media partnerships.

    Course convenor

    Learn from academic and leading industry experts

    Course instructors
    Meet the training team →

    Arjun Khara is an associate professor, front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing his PhD, investigating fairness for user experiences in government digital platforms. More on your convenor →

    2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

    2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

    2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

    Newspaper article featuring Arjun Khara as a marketing guru, giving a talk on building a profitable brand empire
    Arjun Khara conducts a workshop for government officials, public and state institutions, and representatives from tech, finance, and healthcare.

    Course schedule

    Pick your own course dates for groups of 3 and more. Use the enrolment form below to choose your preferred dates, or set your own schedule.

    Today is:

    Thursday + Friday
    9:30am to 4:30pm

    Copywriting Course (Dec 2024)

    Copywriting Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Arjun Khara →

    Tuesday + Wednesday
    12pm to 6pm

    Copywriting Course (Jan 2025)

    Copywriting Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Arjun Khara →

    Tuesday + Wednesday
    12pm to 6pm

    Copywriting Course (Feb 2025)

    Copywriting Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Arjun Khara →

    Tuesday + Wednesday
    12pm to 6pm

    Copywriting Course (Mar 2025)

    Copywriting Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Arjun Khara →

    Set my own dates

    For a group of 3 or more

    A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.

    Course enrolment

    Enrol for your Copywriting Course. You can use this service to:

    • enrol for your chosen course
    • add additional participants to your enrolment
    • apply the ASEAN subsidy for eligible participants

    Enrolment form