Professional Writer Programme (PWP-0A)
Professional Writer Programme
Context
Breaking into the professional writing landscape is rewarding, but the topography of the landscape evolves quickly. Becoming a professional writer then goes beyond writing: we have to stand out from serious competition in a saturated market, and learn how to deal with the nuanced realities of copywriting projects. This one-on-one coached programme has been tailored to meet these challenges. PWP is for individuals seriously considering a mid-career switch, domain experts performing in demanding environments, and those entering the content industry but are unsure of how to build a professional portfolio and reputation.
“There are many resources on how to write better, and for me at least, trying to decide the ‘right’ way to draft something for a specific channel can get overwhelming at times. What I appreciated about each Quantico course was that a good part of each workshop was dedicated to helping us understand the ‘why’ behind each technique, and how it could be used in our organisations.”
Letitia Tan
Core modules
PWP comprises six core modules. Up to two optional specialist modules may be added in the first half of the programme. At the end of each module, you will have (i) acquired key writing skills, (ii) learnt how to manage projects and clients, (iii) worked on two writing projects from start to finish, (iv) added these projects to your writing portfolio, and (v) formed a plan for operating as a freelance writer and growing your client base.
Professional writing project management
writing project management processes
client communication and feedback
effective workflows and briefs
draft and iteration management
collaborations with creative professionals
Audience research methods for copywriters
audience behaviour research
engagement-based audience segmentation
ethnographic research methods
audience language pattern analysis
audience prioritisation strategy
Digital copywriting and technical writing skills
competitor identification and research
digital copy evaluation
attention transactions in digital copy
key approaches to technical writing
persuasion and rhetoric
technical document conventions and formats
Print and outdoor copywriting and long form writing
visual literacy principles for print and outdoor messages
storytelling techniques to create a narrative
attention spans in print and outdoor environments
storyboards for long form content
brand and corporate storytelling skills
story angles and interviews
Corporate communication, media writing, and public affairs writing
essentials of writing for the media
media releases and media responses
conventions and formats for media releases
public affairs writing and influence
approaches to public affairs writing
public affairs writing and thought leadership
Growing a professional freelance business
freelance writing business setup and operations
personal branding for professional writers
business resources in Singapore
mental health management for professional writers
business and marketing plan development
business growth for professional writers
Optional specialist modules
These modules offer additional training for specific industries. You will learn how writing and communication works alongside the particular concerns of your chosen industry. These industries are growing rapidly and require distinctive skills to solve very unique writing challenges, so this is an opportunity to find and specialise in a niche.
The specialist tracks currently offered in this programme are:
Education (including Higher Education)
Arts and Cultural Industry
Sustainability and Clean Energy
Nonprofits, Advocacy, or Religious Organisations
Science, Technology, and Engineering
Healthcare or Medical Technology
Specialist writing in your selected industry
main concerns, trends, and challenges for writing in the specialist track
forms and genres of writing commonly used in the specialist track
client concerns unique to the specialist track
Growing a writing niche in your selected industry
breaking into the specialist track as a professional writer
audience growth strategies
opportunities in the writing landscape
“The copywriting course conducted by Deepa was in-depth, practical and most importantly engaging. Even though it was conducted online, there were plenty of hands-on activities allowing participants to apply the principles of copywriting to possible write-ups useful across different platforms. The feedback and practical advice given has also been incredibly insightful.”
Ong Eve